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One of the fastest-growing online platforms for selling products is Amazon. Your Amazon product listings should be optimized if you want to attract as many leads as possible. The tips on this page will help you optimize your Amazon product page, which will help your listings.
- Keywords that should be targeted
Your products will appear at the top of search results when Amazon uses keywords. Make sure you choose keywords carefully when creating your listings. Relevant search results will help your products show up in the right place.
Conducting keyword research for amazon account management services may be familiar to you if you are practicing search engine optimization (SEO) on your website. For Amazon, keyword research is different from Google SEO. In Google SEO, listing optimization helps users find information, while in Amazon SEO, listing optimization helps customers buy. Utilize a keyword tool such as Helium 10 or any other that is readily available to you to find the right keywords for your ranking.
- Optimize the titles of your listings
When your audience finds your listing, the title is one of the first things they will see. In order for your audience to receive valuable information, you need to optimize your titles. For Amazon listing optimization, you should give them information that will motivate them. A maximum of 200 characters is allowed for most categories, which includes spaces. The maximum number of characters is even lower in some categories.
The name of your brand should appear first; you should also include your most important keyword. Additionally, you should include the name of your product, its quantity, and any other features you want to highlight. Your audience should have the opportunity to learn more about your products and click on your listings as a result of this information.
- Use quality images
Aside from your title, your images are an important element to consider as your audience evaluates your product. To give your audience a clear picture of your products, you should use the right images in your product listings. A minimum of 1000 pixels x 1000 pixels should be uploaded to your Amazon listings. Your audience will be able to zoom in and see your products better if you upload high-resolution images.
Your main images must meet the following requirements:
- Professional image. Make sure the main image shows off the product in the best possible light.
- Focus on the product. In your advertisement, the majority of the frame should be filled with your product, and the background should be white.
- No markings. Nothing should detract from the quality of the product, such as watermarks, additional text, etc.
You may choose any eight other images you like, except the main image. Your audience will appreciate the opportunity to see your product from all angles. It is a great way to give them different perspectives on your product.
- Bullet points
Amazon gives you 5 bullet points with a maximum of 100 characters per bullet point. It is important that you use the entire space available to you in your bullet points. You should write them so that you get all your keyword phrases in a way that reads well and entices the reader to buy.
- Reviews
A good review has a significant impact on your product listing’s ranking. Amazon places a lot of emphasis on reviews as good reviews encourage conversions. Due to Amazon’s focus on sales, they boost listings which have good reviews to make them more appealing to customers.
In Amazon’s search results, products with more than four stars appear first, so it can be beneficial to have relatively high ratings. Because of others’ positive experiences with these products, these products encourage conversions.
To encourage their audience to leave a product review on Amazon, companies used incentives before. With Amazon’s new restrictions, you are restricted in what you can do to earn reviews. As a result of these restrictions, you’re forced to earn organic and authentic reviews from previous customers.
If you want to receive reviews from your customers, encourage them to leave reviews when they purchase your products. An automated email marketing campaign can be used to do this, send emails to your customers asking them to share their experiences. It’s possible to receive both positive and negative feedback when asking for reviews. If your product receives negative reviews, then you have the chance to fix the problem.
- Optimize your product descriptions
The product descriptions will be the first place your audience goes to learn more about your products if they’re really interested. Make sure to provide the audience with additional details about your products by filling out the product descriptions. The purpose of this section is to explain why your audience should purchase your products. Your products should be presented in terms of their value and why they are a solution to their problem. The idea is to make your audience feel forced to buy your products.
Incorporate target keywords into your product description to improve your ranking for other relevant keywords, keep the language casual and relatable. It is important to provide that extra nudge that gets leads to convert with an effective description.
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- Set the right price
You can predict how your products will perform based on your pricing, which plays a crucial role in your business earning conversions. In order to get the best deal, Amazon users shop to get the best price. If your products are priced higher than the other selection, they may choose the cheaper option, especially if the star rating is the same. We don’t want to lose sales due to our products being priced differently from our competitors.
For example, if your competitors list their similar product for $30 while you list yours for $70,00, Amazon will rank your product lower since it predicts you won’t earn as many conversions as your competitors. Will this have an effect on your pricing? Do some research on your competitors’ prices to see how yours compare. It is a good idea to adjust your price if you can.
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Conclusion
Amazon is a great platform for you to sell your products to interested buyers. By optimizing your Amazon product listings, you’ll help your business reach Amazon customers that will buy your products.
To find more information about the importance of branding, you should try Zonbase vs Jungle Scout for Amazon sales
If you are a newbie on Amazon and have no knowledge of Amazon optimization listing, reach out to us at Urtasker. We provide Amazon listing optimization services, PPC management services and many more for Amazon sellers. We have a dedicated team of professionals to guide you on your Amazon journey as a seller. Our professional Amazon listing service has helped more than 1000 new sellers in achieving their dream results.
