Why communication apps are the future of business collaboration

In today’s fast-paced business environment, collaboration has become a crucial component of success. Teams are becoming more distributed, and employees are working remotely, making communication and online collaboration more important than ever before. With the rise of technology, communication apps have become increasingly popular among businesses of all sizes.

These apps offer a range of features and benefits that make them the future of business collaboration. From instant messaging and file sharing to video conferencing and project management, communication apps are changing the way teams collaborate and work together.

In this blog, we’ll explore why communication apps are the future of business collaboration and the benefits they offer to help you stay ahead of the competition.

  1. Instant communication

Communication apps allow for instant communication between team members, improving online collaboration and productivity. Instant messaging can reduce response times by up to 70%. For example, Clariti allows teams to send and receive messages instantly, improving communication and reducing delays.

  1. Accessibility

Communication apps can be accessed from anywhere, on any device, making it easy for team members to stay connected and work remotely. This is particularly relevant in today’s remote work environment.

  1. Real-time collaboration

Communication apps enable real-time collaboration between team members. This is particularly important for projects that require immediate attention or for teams working across different time zones. With real-time communication, teams can quickly resolve issues and keep projects on track.

  1. Streamlined communication

Communication apps can streamline communication by centralizing all communication channels in one place. This makes it easier to manage communication and ensures that team members don’t miss important messages. For example, Clariti centralizes all communication channels including email, chat, video calls, and file sharing in one platform.

  1. Task management

Communication apps can also incorporate task management features, making it easier to assign and track tasks.

  1. Document sharing

Communication apps offer document sharing capabilities that allow teams to collaborate on files in real-time. This eliminates the need for multiple versions of the same document and ensures that all team members have access to the most up-to-date information. For example, Google Workspace includes Google Docs, Sheets, and Slides, which allow teams to collaborate on documents, spreadsheets, and presentations in real-time.

  1. Voice calling

Communication apps often include video conferencing capabilities, making it easier to have face-to-face meetings with remote team members. For Clariti has become a popular choice for voice calling, allowing teams to have virtual meetings with ease.

  1. Customization

Communication apps offer a range of customization options, allowing businesses to tailor the app to their specific needs. This includes features like custom branding, personalized notification settings, and integrations with other software.

Customization allows teams to work more efficiently and effectively by eliminating unnecessary features and focusing on the tools that matter most. For example, Slack offers custom app creation and integration options that allow businesses to create custom workflows and automate tasks.

  1. Artificial intelligence

NLP is an AI technology that can be used to analyze large volumes of text data, such as customer feedback or emails, to extract valuable insights and trends. For example, Clariti is an AI-powered communication app and collaboration platform that uses machine learning algorithms to help users organize and prioritize their conversations. One of the key features of Clariti is its ability to add conversations to relevant threads based on context, which helps users to keep track of their communication more efficiently.

When you receive a conversation (email or chat) in Clariti, the platform analyzes the content of the message to determine the context and then adds it to the appropriate thread. This is done using NLP algorithms, which are trained to identify patterns and relationships between different pieces of information.

For example, if you receive an email from a colleague about a specific project, Clariti will automatically add that email to the project’s thread. Similarly, if you receive a message in a group chat about a particular topic, Clariti will add that message to the relevant thread.

This feature is particularly useful for teams that are working on multiple projects or have a high volume of communication across different channels. By organizing conversations based on context, Clariti helps users to avoid the need for manual sorting and searching through their messages. This saves time and reduces the risk of important messages being missed or lost.

  1. Improved employee engagement

Communication apps can improve employee engagement by providing a platform for team members to connect and collaborate.

  1. Cost-effective

Communication apps can be highly cost-effective compared to traditional communication methods, especially for remote or distributed teams. With no need for physical meetings or travel, businesses can save on costs associated with office space, travel, and other expenses.

  1. Flexibility

Communication apps offer flexibility in terms of device and location. They can be used on smartphones, tablets, laptops, and desktop computers, and can be accessed from anywhere with an internet connection. This allows team members to communicate and collaborate from remote locations or while on-the-go. Communication apps are accessible on mobile devices, which is important as more people work remotely or on-the-go. According to a study by Pew Research Center, 81% of Americans own a smartphone, which makes mobile communication apps a convenient way to stay connected.

  1. Data Security

Communication apps offer a range of security features to protect sensitive business information, such as end-to-end encryption, multi-factor authentication, data backups, and other security features. These features help to ensure that confidential information remains secure, and that teams can collaborate without worrying about data breaches or cyberattacks. For example, Clariti offers end-to-end encryption for all users, ensuring that conversations and files shared through the platform are secure.

  1. Integration with Other Tools

Communication apps can integrate with other business tools such as project management software, CRM systems, and productivity tools. This allows for a seamless workflow and helps to reduce the need for multiple tools.

  1. Remote work

Communication apps have become essential for businesses due to the increase in remote work. According to a survey by Buffer, 98% of remote workers prefer to work remotely at least some of the time, and communication apps help bridge the gap of physical distance.

  1. Increased productivity

Communication apps can increase productivity by reducing the time spent on email and by providing instant messaging, voice calling, and collaboration tools all in one platform. A study by McKinsey found that productivity can improve by 20-25% in organizations that have connected employees.

  1. Improved customer service

Communication apps can improve customer service by providing a way for customers to contact a business quickly and easily. This can lead to increased customer satisfaction and loyalty.

  1. Increased transparency

Communication apps can increase transparency by allowing team members to see the progress of projects and tasks in real-time. This can improve accountability and prevent miscommunication.


Communication apps have emerged as the future of business collaboration, thanks to their versatility, accessibility, and user-friendly interfaces. These apps allow teams to stay connected and communicate effectively in real-time, regardless of their location, time zone, or device.

With features such as voice calling, file sharing, task management, and team messaging, communication apps have become an integral part of the modern workplace, enhancing productivity, efficiency, and collaboration. By enabling employees to share ideas, collaborate on projects, and receive feedback instantaneously, communication apps are transforming the way teams work and interact, promoting a culture of transparency, accountability, and innovation.

As more and more businesses embrace remote work, communication apps will continue to play a crucial role in enabling virtual collaboration, enabling teams to stay connected, engaged, and productive. In short, the future of business collaboration lies in the seamless integration of communication apps into the workflow of modern organizations.

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