For a business, SEO is one of two ways to increase its chances of getting ranked on the first page of search results on Google, Bing, and other search engines. When you combine PPC with SEO, you’ll have a higher chance of attracting visitors to your site, and you’ll be able to give them a better entire experience.
To get high search engine rankings, a website should provide high-quality, relevant content for its visitors and the search engines. Building a site that matches all of these standards takes time, but the long-term effort is well worth it when you consider the rewards. Due to the fact investing in SEO is a good idea for the following reasons:
1. An effective SEO strategy can help you improve your PPC quality ranking.
We’re all aware of the importance of Quality scores in PPC advertising. However, did you realize that the value of your website’s content directly impacts your Quality Score? As part of good Seo techniques, you should make web pages for your products or services and use relevant keywords throughout your site. With the help of proper landing pages (like those for specific products or services), you may increase the quality score of your content advertising messages and hence lower the cost per click and enhance the functioning of your PPC advertising.
2. SEO Expands Your Market
The figures do not lie. According to recent research, a stunning 70% of all clicks go to the first result on a search engine’s results page. If you don’t have an SEO strategy in place, you may be losing out on a lot of this traffic. However, you can also consider the Link Building Guide, where you can get more knowledge about the useful link building strategy.
3. SEO Boosts Additional Marketing Efforts
You may raise the efficiency of your marketing initiatives such as PPC and retarget by taking advantage of SEO’s rising market share in SERPs. It is possible to increase traffic by 50% with the use of SEO and paid search advertising. When SEO and retargeting are combined, brand reputation can be increased.
4. SEO can make offline sales go better
Did you notice that 50% of all phone users are mostly for local businesses by people who want to go to a store that same day? Follow a smart local SEO plan. You’ll maintain accurate listings and company information across the website, including your business name, operating hours, location, and phone number – everything a searcher needs to visit your place and become a client.
5. SEO can support you in beating competitors
Six sponsored places, three map listings, and ten organic listings make up the first page of a search engine results page (SERP). If you can match your keyword research to show in a paid listing, a map listing, and an organically listing, you’ll increase the chances of a site visit while lowering the chance of a searcher going to your competitors’ website.